The
Groundwork
People

Bold ideas.
Real momentum.

Strategy · Creative · PR & Experience

Groundwork in one sentence

We unleash bold ideas and redefine what’s possible.

Groundwork is a platform for creative professionals who believe transformation is the key to evolving brands and businesses.

Strategy that creates clarity and momentum.

Creative that builds meaning and moves people.

PR & Experience that extends impact.

Selected Work · 01—05

Built together.
Made to move.

Wuling Motors

360° Marketing · Digital

Vale Base Metals

Content · Engagement

Pepero

Campaign · Platform

Astra Life

Strategy · Film

Siklus

Brand Management · Digital

What we do

One partner.
Every brand move.

Evaluate ·
Engage ·
Deliver

Evaluate

We uncover insights, challenges and opportunities.

Engage

We collaborate closely to shape ideas and build alignment.

Deliver

We bring ideas to life and drive measurable impact.

Trusted by

NatixisValeAnchorNew BalanceTelkom IndonesiaREJOBaker McKenzieLost MaryNew Zealand RugbyBeyond ExpoDiageoSiklusDjarumTravelokaWuling MotorsPeperoAstra LifeCitibankCarlsberg

Let’s build
what’s next. ↗

TheGroundworkPeople

We unleash bold ideas and redefine what’s possible.

Built together.Made to move.